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LEGACY BUILDING

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M E
N U

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EXPLORE

diamond framework

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fame finder ai

Elevating Business Brands through the power of  Personal Branding

E X
I  T

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MEDIA KIT

Positioning that builds industry leaders

Looking for speakers, podcast guests, contributors or a brand collaboration? You are in the right place. We turn overlooked experts into the name everyone in their industry knows.

the founders

Pascale Ricchetti & Kate Sharp

Talent doesn't speak for itself, branding does. 

We build brands that do the selling for you, so you stop being your industry's best-kept secret and start leading it. From boardrooms to red carpets, we have worked with the best: CEOs, celebrities and global names including Jennifer Lopez Fragrances, L'Oréal, Ralph Lauren, The White Company and Jack Wills.

30+ years combined experience, 100+ brands built, and one truth behind all of it... exceptional talent means very little without having exceptional branding.

a note from pascale

brands we've worked with

The brands above reflect work by Pascale and Kate across Azori® Studio and previous roles and agencies, spanning branding, creative direction, campaigns, and in-store merchandising. 

If you'd like us as a guest speaker in your next workshop, event, podcast or programme. Or you'd like us to write an article for your blog or magazine. Book a call, or please e-mail Pascale & Kate at hello@azori.co.uk to get in touch!

Would you like to collaborate with us?

send us an message →

In good company

On stages & in rooms with the best in the business

Sara Davies

Steven Bartlett

Jon Penberthy

Kirsty Carden

David jp Phillips

Jason Graystone

Gen Gottlieb

After working with hundreds of founders, experts and leaders, we kept seeing the same pattern over and over: the people with the most depth, skill and credibility were often the least memorable and visible. So we built the proven steps to fix it. Whether you are building from scratch or elevating what exists, the steps are the same.

our method

what we speak about

The proprietary thinking we bring to stages & interviews

The signature

Fame Factor®

The one thing that makes you unforgettable, turned into trademarkable IP. There are seven types, and most experts have never discovered theirs.

The system

Diamond Framework™

Four pillars built at once: Voice, Visuals, Voyage and Visibility. The result is a brand that does not just look polished, it attracts dream clients and does the selling for you.

The system

F·A·M·E Spotlight™

Feature, Advertise, Match, Educate. How a finished brand becomes consistent visibility and demand, and the thinking behind our app, Fame Finder AI.

If you'd like us as a guest speaker in your next workshop, event, podcast or programme. Or you'd like us to write an article for your blog or magazine. Book a call, or please e-mail Pascale & Kate at hello@azori.co.uk to get in touch!

Would you like to collaborate with us?

send us an message →

SPEAKING & CONTRIBUTING

Ready for Action

We come prepared. Talks built for the stage, presentations for online events, workshops for retreats, and a library of articles ready for press. We speak together or solo, on stage or on screen, and we will shape something specific to your audience.

Beyond these pre-prepared topics, New content can also be conceptualised and prepared that is industry specific and for the sole purpose of the collaboration.

Formats:  Keynotes · Panels · Podcast guests · Workshop hosts · Retreat guest experts · Articles & editorial.

The Fame Factor® Effect

Find the one thing that makes you unforgettable, and build a brand around it.

  • Why your audience blends in, and the shift that makes them the obvious choice.
  • The seven Fame Factor® types and how to find yours
  • Packaging personality and expertise into magnetic, ownable trademarkable IP.
  • Outperforming AI With IP - Why your voice and frameworks are the one thing AI cannot copy.
  • Staying the go-to name as your industry floods.

Branding That Sells For You

Why most experts have a branding problem dressed up as a sales problem.

  • The Silent Sell™: How to stop chasing and build a. brand that pre-sells before the conversation starts.
  • The Diamond Framework™: The four pillars of a brand that commands authority and demand.
  • How positioning can justify premium pricing.
  • Building a brand that looks good and opens doors.
  • The business strategy behind a trusted and respected founder-led brand.

You were great. Winners win, And you won 👑

Founder of Fanbytes, Forbes 30 Under 30 entrepreneur, #1 Sunday Times bestselling author, and global keynote speaker. Multi eight-figure exit at 27

Timothy Armoo

You were one of the highest rated speakers of AdCon.

Host of the UK’s #1 Marketing Event AdCon. Founder of AdClients, Funnelr, UpWebinar and Titan Mastermind. Author and Global Keynote Speaker.

Jon Penberthy

Your workshop was transformational, thank you! ✨

CEO of the UK’s National Franchise Daisy First Aid. Founder of The Auré Society. Mentor, Investor, Podcast Host and Global Keynote Speaker.

Jenni Dunman

Founder of Fanbytes, Forbes 30 Under 30 entrepreneur, #1 Sunday Times bestselling author, and global keynote speaker. Multi eight-figure exit at 27

You were great. Winners win, And you won 👑

Timothy Armoo

Host of the UK’s #1 Marketing Event AdCon. Founder of AdClients, Funnelr, UpWebinar and Titan Mastermind. Author and Global Keynote Speaker.

You were one of the highest rated speakers of AdCon.

Jon Penberthy

CEO of the UK’s National Franchise Daisy First Aid. Founder of The Auré Society. Mentor, Investor, Podcast Host and Global Keynote Speaker.

Your workshop was transformational, thank you! ✨

Jenni Dunman

our book: the fame factor effect®

Becoming the most recognised personal brand in your industry

The Fame Factor® Effect is the science behind everything we do. Inside our book, we break down the exact strategies and principles we use with our clients to uncover their Fame Factor® type and turn it into a personal brand that becomes the most powerful growth tool in their business. Whether you are just starting to build your personal brand or ready to scale the one you have, this book is the answer.

Team bio's

The Founders

As co-founders and speakers, we show up powerfully — together or solo, on stage or on screen. Whether it’s a keynote, panel, or digital session, we bring clarity, chemistry, and content that’s ready to go.

With 15+ years in the personal branding industry, Kate has worked with Global Brands, CEO's and even celebrities such as Jennifer Lopez Fragrances. Originally a Brand & Product Photographer, turned Agency Founder, Business Coach and Personal Branding Expert.

brand strategist & mentor

Kate Sharp

With 15+ years in the business branding industry, Pascale has worked with Global Brands such as Ralph Lauren, L'Oréal, Jack Wills, Moroccan Oil & The White Company. Originally a Brand Strategist & Designer, turned Agency Founder, Business Coach and Personal Branding Expert.

Brand Director & coach

Pascale Ricchetti

Would you like to collaborate with us?

If you'd like us as a guest speaker in your next workshop, event, podcast or programme. Or you'd like us to write an article for your blog or magazine. Book a call, or please e-mail Pascale & Kate at hello@azori.co.uk to get in touch!

send us an message →

Awards & recognition

Award-winning brand studio

Recognised at AdCon 2026 for a single speaking event that added a grand total of £100k+ (and counting) to Azori Studio's revenue since AdCon 2025.

publication features

Magazine Features

ARTICLE:

Increasing the Perceived Value of your Brand: Is your current positioning reflective of your goals?

ARTICLE:

Personal Brand Photography: How To Build Credibility And Authority For Your Business

ARTICLE:

Finding Your Fame Factor®: 
The Secret to a Magnetic Personal Brand and creating rapid visibility & growth.

Pascale

Kate

Pascale

event:

AdCon 2025: The UK's No.1 Marketing event with Sara Davies & Steven Bartlett.

Pascale

Event:

Lash Fest 2023: Spoke at the UK tour of the global event for lash techs and artists.

speaking engagements

Events & Workshops

workshop:

Power On 2024: Delivered an in-person workshop for the founder, Brigit Richards.

Pascale

Azori

Would you like to collaborate with us?

If you'd like us as a guest speaker in your next workshop, event, podcast or programme. Or you'd like us to write an article for your blog or magazine. Book a call, or please e-mail Pascale & Kate at hello@azori.co.uk to get in touch!

send us an message →

"The world does not need another invisible expert, it needs the one who finally decides to be seen."

pascale & Kate

meet our clients

Trusted by experts, founders, creators & public figures building brands with more authority, visibility & demand

view our portfolio →Apply to Work With Us →

7, 8 & 9+ figure businesses

Most of our clients are in wellness, lifestyle, health, beauty & personal development. Additionally, we selectively partner with brands beyond these industries, but only when the vision is worth building for.

with your hosts, kate & pascale

new podcast

coming soon

the podcast

Fame Factor

effect

Real conversations about personal branding, visibility and what it actually takes to become the most recognised name in your industry. This is the space where we break down what is working, what is not, and what the experts building world-class brands are doing differently.

Real strategy, real results for experts who are done being invisible

The story behind your brand

5 October

Fame Factor Effect, The Podcast

Stages, press, & premium clients: How to position yourself as the only choice in your industry & stop competing on price


episode coming soon

Pricing, perception, & personal brand: Why your expertise is worth more than you're charging & what is holding you back

episode coming soon

Branding is manifestation: What happens when your brand finally matches your ability & why most experts never get there

episode coming soon

fame factor effect

Join the waitlist for our book launch 

The complete methodology for becoming the most recognised, trusted and in-demand name in your industry. 

podcast launching soon

Join the waitlist for our new podcast

The Fame Factor Effect Podcast wth Kate & Pascale is coming very soon, join the waitlist to be the first to know!